Director, Public Affairs and Public Policy

Company: Altria Group, Inc.
Location: Washington
Posted on: November 8, 2024

Job Description:

OverviewDesign, implement, and manage comprehensive public affairs campaigns for a fortune 200 company with some of the most iconic brands! Have a bachelor's degree in Communications, Marketing, Public Relations, or a related field? Have eight years' experience in political campaign management and public relations? If so, we want to speak with you!We are seeking a highly skilled Director, Public Affairs and Public Policy to join our Government Affairs team. Must be willing to travel as needed, approximately up to 30-40%.This role involves designing, implementing, and managing comprehensive public affairs campaigns across all channels and platforms, developing tailored messaging, supporting legislative strategies, collaborating with external partners, staying updated on best practices and technologies, and monitoring and evaluating campaign progress. The goal is to effectively address public policy issues in support of our Vision and optimize campaign results through data-driven decision-making.What you'll be doing:

• Design, implement, and manage comprehensive public affairs campaigns across all channels and platforms, including earned and paid media, activations, grassroots, and grass tops engagement.
• Develop and refine effective public policy advocacy and messages in support of our public policy objectives.
• Support federal and state Government Affairs teams in their legislative and policy strategies and engagements.
• Lead and collaborate with external partners to develop innovative campaign tools and programs.
• Keep abreast of the latest campaign best practices and technologies, ensuring our strategies remain competitive and effective.
• Monitor, evaluate, and report on campaign progress, effectiveness, compliance, and outcomes, making data-driven decisions to optimize results.What we want you to have:
• Bachelor's degree in Marketing, Communications, Public Relations, Political Science or related field.
• 12+ years of meaningful work experience with 8 years' experience in political or public affairs campaign management and public relations.
• Strong understanding of media relations and digital marketing strategies.
• Exceptional leadership, communication, and strategic thinking skills.
• Proven experience in the political, legislative or public policy process.
• Ability to travel up to 30-40%.In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.SponsorshipImmigration Sponsorship is not available for this role.Company OverviewAltria is a Fortune 200 company that has a leading portfolio of tobacco products for U.S. tobacco consumers 21+. Our Vision is to responsibly lead the transition of adult smokers to a smoke-free future. We are Moving Beyond Smoking, leading the way in moving adult smokers away from cigarettes by taking action to transition millions to potentially less harmful choices.At Altria, we celebrate the power of diverse teams working together to shape our future. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Join us as we work together to shape a better future for adult tobacco consumers, our employees, and our shareholders.Altria is the parent company of Philip Morris USA, John Middleton, U.S. Smokeless Tobacco, Helix Innovations and NJOY. Altria complements its tobacco portfolio with equity investments in Anheuser-Busch InBev and Cronos Group.Learn more about Altria at www.altria.com and follow us on LinkedIn.
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Keywords: Altria Group, Inc., Wheaton-Glenmont , Director, Public Affairs and Public Policy, Executive , Washington, Maryland